Depending upon their performance, users were rewarded with coupons for Durex products that could be redeemed immediately from JD.com.
To interact with Durex’s large Wechat community, we developed a highly addictive and engaging game.
Durex Love connections required the users to connect ‘Love Lines’ on the screen within a short time without cutting other lines.
Users could also share their achievements and help spread the word about the game on Wechat as well as other social networks.
